Program Development & Project Management

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• Develop new incubation programming to support early-stage entrepreneurs. Performed customer discovery, best practice, and community needs research; created 2-year strategy and execution plan; developed pilot program, coordinated program implementation and team members, evaluated and managed vendors and partner relationships, and developed marketing plan. Read the news story.

• Led planning and execution of a week-long series of events celebrating the region’s startup ecosystem, coordinated organizing partners, managed marketing and PR, planned key event.

• Developed an innovative program called Preserved! — a collaboration between a nonprofit organization and local artists

Digital Marketing

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• Used content marketing, email marketing, and social media marketing to cultivate a thriving and connected startup and tech ecosystem in Traverse City.

  • Sample blog posts: Founder’s story, coworking space promotion, program feature

  • Sample emails: new program announcement, event announcement, monthly newsletter.

  • Social media channels: LinkedIn, Instagram, Facebook

• Developed and executed digital marketing campaign to promote the 2022 Northern Michigan Startup Week utilizing website blog, email, and social media.

  • Sample emails: 3/17/22 email, 4/ 14/22 email,

  • Sample blog posts: 4/21/22 blog post, 6/6/22 blog post

  • Social media posts: 3/1/22 Facebook post, 5/10/22 LinkedIn post

• Led the development of new communication resources for nonprofit organization to engage donors and the community including a new website, blog, print and digital trail guide, monthly e-newsletter, and revamped quarterly newsletter and annual report.

• Increased LinkedIn impressions for startup incubator and coworking space by 1715% through the consistent posting of interesting and useful content relevant to the target audience.

• Continuously improved digital marketing tools for a law firm including the launch of two new websites, a blog, and the firm’s first social media channels.

• Developed blog strategies for nonprofit organization, healthcare system, and startup incubator.

Event Planning

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• Developed and planned engaging events for a nonprofit organization to build donor loyalty and expand the organization’s audience. Events included annual celebrations, a bike tour, campaign kick-off event, nature preserve dedications, and other community engagement events.

• Planned 75+ events for a law firm including seminars, holiday parties, and networking events.