Website Redesign & Strategy

Select accomplishments

• Launched a hospital system’s first comprehensive healthcare system website by integrating 25+ previously stand-alone websites. Led website strategy, project management, vendor relations, quality assurance, and stakeholder communications.

• Increased website page views 97% with the launch of a redeveloped website for a startup incubator and coworking space.

Website Administration

Maintained accurate and timely website content, evaluated and implemented new tools and processes, and provided training and technical support to other admins.

Managed websites

• 20Fathoms (2020-present)

• Munson Healthcare (2015-2019)

• Grand Rapids GiveCamp (2013-2015)

• Land Conservancy of West Michigan (2012-2015)

• West Michigan Co-op (2011-2013)

• Smith Haughey Rice & Roegge (2005-2012)

Other Areas of Expertise

• Accessibility

• Content management systems: Drupal, WordPress, and custom solutions

• Content strategy and development

• HTML

• Information architecture and navigation

• Project management and resource planning

• Search engine optimization

• User testing