Branding and Marketing Building Blocks

select accomplishments

• As the first marketing hire for a startup incubator and coworking space, established brand identity and marketing building blocks including messaging, style guide, content calendar, templates, measurement tools, and strategies for website, social media, email marketing, and content marketing.

• On behalf of a nonprofit organization, led rebranding initiative to modernize a 20-year-old brand and align with the organization’s current priorities and audience. Introduced new logo, brand identity, messaging, and content strategy.

Marketing Strategy and Campaign Development

select accomplishments

• Developed and implemented a marketing campaign to grow coworking space membership, exceeding month-over-month goals established by the executive director. View the kick-off article.

• Developed a marketing strategy to increase market share for a hospital’s obstetrics services, successfully meeting the annual patient goal set by senior leadership. View the landing page.

Content Strategy

select accomplishments

• Led content strategy for hospital system website and social media. Worked with stakeholders to produce hundreds of webpages and posts that were goal-oriented, engaging, and optimized for search engines.

• Developed content marketing program for startup incubator and coworking space. Served as writer and/or editor for 50+ articles.

Market Research

select accomplishments

• Developed the first formal research tools for a hospital system’s marketing department. Created report templates and performed research on consumer insights, competitive analysis, usability testing, and campaign effectiveness and optimization opportunities.